Spring Break 2008 Campaign
Club La Vela is a true Spring Break powerhouse. Events occur daily at this gigantic hot spot. Club La Vela has been and continues to be a favorite location for the live and taped filming of special events such as WCW Wrestling on TBS, World’s Best Beaches on Travel Channel, The Tonight Show with Jay Leno, HBO’s Da Ali G Show, Comedy Central’s The Man Show, Geraldo Rivera, The Daily News with Jon Stewart, The Colbert Report, Dog eat Dog, Wild On E!. The lineup even includes past MTV episodes of shows such as MTV Rocks, MTV The Grind, MTV Jams, MTV Undercover, MTV Top 20 Countdown, and various reality cable TV shows.
View our video below to see how we did it!
Challenge:
Club La Vela had an atm solution provider; however,there was an immediate need to enhance their internal promotional efforts.
Club La Vela was looking for a solution to promote within their nightclub.
Solution:
Given the demographic of predominately college undergrads, atm machine usage was very heavy. SSI Marketing Group was able to provide an integrated ad unit on top of their six atm machines within the club. By doing so, the staff was able to update events and promotions in real time.